Jean Baudrillard - Fatal Strategies - p. 149

"The work of art - a new and triumphant fetish and not a sad and alienated one - should work to deconstruct its own traditional aura, its authority and power of illusion, in order to shine resplendent in the pure obscenity of the commodity. It must annihilate itself as familiar object and become monstrously foreign. But this foreignness is not the disquieting strangeness of the repressed or alienated object; this object does not shine from its being haunted, or out of some secret dispossession; it glows with a veritable seduction that comes from elsewhere, from having exceeded its own form and become pure object, pure event."